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Market of the Month - China

 

Market of the Month -- China

 

China remains a robust and viable market for U.S. companies. U.S. exports to China totaled more

than $30 billion for the first six months of 2009. Despite the global slowdown which led to a 15%

drop in U.S. exports to China during this period, 75% of U.S. companies operating in China remain

profitable and positive about the country¡¯s economic outlook.

The recent $585 billion Chinese stimulus plan has created new opportunities for U.S. businesses in

China. As the Chinese government and industry attempt to drive long-term sustainable growth

through the injection of funds into infrastructure, healthcare, clean energy and other fields, they look

to foreign corporations to provide technology and value-added services. With over 95% of the

stimulus directed towards regions outside Beijing, Shanghai, and Guangzhou, Chinas dynamic

emerging markets offer strong and growing opportunities.

Economic Outlook

Optimism Abounds in Chinas Market:

 

Chinas ongoing economic transformation has revealed a dynamic and resilient economy which has

 

maintained double-digit GDP growth for most of the past decade. Despite the global slowdown,

 

China grew by 9.8% in 2008 and officials expect it will top 9% again this year. China-U.S. trade has

 

grown to $409.2 billion, making China our largest overseas market and second-largest trading

 

partner (following Canada).

 

Growing Middle Class Ready to Consume:

 

China is no longer just the ¡°factory of the world.¡± With the opening of 150,000 new stores and with tax

 

rebates to stimulate spending on appliances for 200 million rural households, the size and

 

spending power of Chinas consumer base will continue to grow. Chinas rising disposable income

 

also means that millions of Chinese are consuming in ways they never have before: traveling, driving

 

cars, or shopping for high-end goods. Chinas middle class is expanding beyond major cities such

 

as Beijing and Shanghai. Current spending accounts for an estimated 20 percent of GDP, according

 

to at least one source familiar with Chinas retail markets. Estimates vary, but the middle class could

 

total about 340 million people by the year 2016.

 

Emerging Market Cities - Chinas New Business Frontier:

 

 Chinas emerging markets outside Beijing, Shanghai, and Guangzhou have become hot

 

destinations for U.S. products and services. In 2008, pharmaceuticals exports to Dalian grew by

 

134%, railway equipment sales to Tianjin increased by 151%, and Hangzhou imports of cosmetics

 

rose by 174%. The demand for goods and services is surging in these cities as companies take

 

advantage of cheaper land, labor, and energy. The population in these cities is also projected to

 

account for three-quarters of Chinas growth in wealthy households in the next seven to eight years.

 

seven to eight years.

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